In the last 5 to 10 years, we have experienced rapid changes in the way we communicate not only with our friends and family but also between businesses and their potential customers. We have witnessed an update in how we request a taxi, order delivery, shop groceries, purchase various products, and many other things that we used to do quite differently not long ago. Now, to view a restaurant menu, we have to scan a QR code.
Previously, there was a desire to popularize the idea among small and medium-sized enterprises of having their own website, with the assumption that it would help them reach more customers. However, it has been demonstrated that having a website for your company is not always the definitive solution to enter the online world. The majority of the population does use the internet, but they tend to frequent a select group of websites and applications, which are giants in social media, delivery services, and modern transportation. These companies are often industry giants operating in many cities and countries, and while they have competition among themselves and the possibility of choosing one service over another, the trend is that in the medium to long term, each service or multiple services will be consolidated under a single company.
Some of these services are exclusive, such as delivery, where joining these multiple association models under a single platform requires a high cost that not everyone can afford.
Can the cost of developing a competitive application be affordable in many cases? When delving into the process of developing a competitive app, we encounter challenges such as multi-platform support, responsive design, and scalability, just to mention a few common ones.
I cannot specify the cost of a competitive application as it depends on many specific factors. However, I can provide the following response: Not everyone can afford the development of their own application. That’s why many choose to avoid the hassle and instead partner with an already established application in the market, assuming the associated costs, such as an increase in the final product cost and, at times, a potential compromise in the quality control of such products (e.g., food delivery). For those who do not have a stable position in the market, this can often pose more of a problem than a solution.
By: Daniel Bueno
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