The transformation from traditional to digital has had a significant impact in recent years, as it has allowed for increased productivity in many businesses and, at the same time, reduced the existing digital divide in various areas, both economically and socially.
First and foremost, from an economic perspective, technologies have greatly benefited small businesses by noticeably improving their income. They increase profits and enable the expansion of potential customer bases, thereby making it possible for brands to establish a presence and tackle new challenges in the digital environment.
Main challenges
In Colombia, the main challenges faced by anyone leading a small business are the factors of time and budget management. At this point, the special element of ICT comes into play, which influences these businesses to obtain greater innovation capacity and raises awareness of the importance of using virtual tools.
All of the above is reflected in savings and the fulfillment of the mentioned challenges. The time in which business activities are carried out is much shorter, and the investment made has a scope for other actions that can benefit the company’s growth.
In conclusion, the best investment for small and large businesses today is the adoption of technologies because they streamline processes and help us become competitive in the market. This increases sales, provides greater productivity, and ensures the achievement of our business objectives.
By: Kloustr Labs
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