Category: Entrepreneurship
Blog
Discovering and explaining how our digital world is changing, and changing us.
Technological adoption in small businesses
23 May, 2023The transformation from traditional to digital has had a significant impact in recent years, as it has allowed for increased productivity in many businesses and, at the same time, reduced the existing digital divide in various areas, both economically and socially. First and foremost, from an economic perspective, technologies have greatly benefited small businesses by […]
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Start and get to know your target market.
23 May, 2023In Colombia, the economic situation has been greatly affected by the arrival of the pandemic. Many businesses, both large and small, have seen a decrease in sales, loss of customers, or, in the worst cases, have closed their doors. However, entrepreneurship has transcended in society as it is seen as an opportunity for growth. Millions […]
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Practical tips for building profitable and effective applications (Part 1)
23 May, 2023Currently, there are over 3 million applications in the Play Store and over 2 million in the App Store. Studies show that on average, a person has 80 applications downloaded on their device. However, only 30 of those applications are frequently used. That’s why earning a spot on people’s phones is challenging, and getting them […]
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Tips for choosing the right technologies for your project
23 May, 2023Choose the appropriate technologies. Although it may seem like a decision that only falls under the responsibility of your development team, it is a crucial decision that has a considerable impact on the business model and, above all, on development costs. I highly recommend choosing a technology that allows you to use a single codebase […]
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Practices to enhance the security of your application
23 May, 2023The security of your application is essential. It is clear that in the first version of your application, investing in security features may not be at the top of the priority list. However, it requires the following minimum security practices: Learn from your users and iterate quickly. The first version of your application is filled […]
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