Blog


Discovering and explaining how our digital world is changing, and changing us.


Technological adoption in small businesses

Technological adoption in small businesses

23 May, 2023

The transformation from traditional to digital has had a significant impact in recent years, as it has allowed for increased productivity in many businesses and, at the same time, reduced the existing digital divide in various areas, both economically and socially. First and foremost, from an economic perspective, technologies have greatly benefited small businesses by […]

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What is React Native and what is it used for?

What is React Native and what is it used for?

23 May, 2023

React, ReactJS, or React.js is a powerful tool provided by the Facebook development team, along with contributions from individuals in the OpenSource community. It allows us to create graphical interfaces in a simple, intuitive, scalable, and powerful manner. Taking into account the fact that several technology companies are using or migrating their interfaces to this […]

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Start and get to know your target market.

Start and get to know your target market.

23 May, 2023

In Colombia, the economic situation has been greatly affected by the arrival of the pandemic. Many businesses, both large and small, have seen a decrease in sales, loss of customers, or, in the worst cases, have closed their doors. However, entrepreneurship has transcended in society as it is seen as an opportunity for growth. Millions […]

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Practical tips for building profitable and effective applications (Part 1)

Practical tips for building profitable and effective applications (Part 1)

23 May, 2023

Currently, there are over 3 million applications in the Play Store and over 2 million in the App Store. Studies show that on average, a person has 80 applications downloaded on their device. However, only 30 of those applications are frequently used. That’s why earning a spot on people’s phones is challenging, and getting them […]

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Tips for choosing the right technologies for your project

Tips for choosing the right technologies for your project

23 May, 2023

Choose the appropriate technologies. Although it may seem like a decision that only falls under the responsibility of your development team, it is a crucial decision that has a considerable impact on the business model and, above all, on development costs. I highly recommend choosing a technology that allows you to use a single codebase […]

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Practices to enhance the security of your application

Practices to enhance the security of your application

23 May, 2023

The security of your application is essential. It is clear that in the first version of your application, investing in security features may not be at the top of the priority list. However, it requires the following minimum security practices: Learn from your users and iterate quickly. The first version of your application is filled […]

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Monetization in the technology sector

Monetization in the technology sector

14 May, 2023

Monetization model and performance indicators. Choose a monetization model that best suits your type of application. On one hand, your application could be paid, or certain features could be paid, but you could also opt for a subscription model. Offering a free trial period is always an effective strategy to entice potential users with the […]

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